Head of Growth & Marketing (VP)
Core
Design and run a high-velocity testing program across advertising, creative, pricing, and the digital product to drive revenue for a telehealth company.
Role type
VP of Growth (Executive)
Builds
Revenue growth through experimentation, pricing strategy, and end-to-end conversion flows
Domain
Telehealth / Consumer Performance Medicine
Deliverable
production ML models
Required skills
Incrementality testing, LTV modeling, A/B testing design, Pricing strategy, Channel portfolio management, Creative strategy, Funnel optimization, Data analysis, Experimentation framework, Customer journey mapping
Preferred skills
Experience with subscription/multi-product businesses, Agency management, CRM lifecycle marketing
Technologies
Ads Manager, Spreadsheets, Claude
Responsibilities
Design and execute high-velocity experiments across ads, creative, and product; Own money allocation based on incrementality and LTV; Manage end-to-end conversion flow from quiz to checkout; Optimize pricing, discounts, and plan structure; Drive lifecycle and CRM campaigns via email and SMS; Manage paid media, influencers, and affiliates based on persona-driven strategies