Manager, Direct-To-Gamer (HyperX.com)
Core
Lead the strategy, growth, and day-to-day business management of HyperX.com, the direct-to-gamer digital commerce experience, owning the end-to-end customer journey from discovery to purchase.
Role type
Manager, Direct-to-Gamer Ecommerce
Builds
HyperX.com digital storefront and scalable commerce engine for gamers
Domain
Gaming hardware and consumer electronics ecommerce
Deliverable
product features
Required skills
ecommerce strategy, merchandising, conversion optimization, analytics, SEO, cross-functional leadership, financial planning, platform management, global process development, social commerce, AI-assisted shopping
Preferred skills
gaming & consumer electronics ecommerce, multi-region operations, social/creator commerce, experimentation, personalization, CRM/lifecycle marketing, AI-powered shopping, gamer culture knowledge
Technologies
Shopify, TikTok Shop, enterprise commerce platforms
Responsibilities
Own business strategy and operating plan; develop annual/quarterly priorities for revenue and conversion; establish KPIs and operating rhythms; lead onsite merchandising for gaming PCs and peripherals; optimize product discovery and PDP experiences; develop strategies to increase PC-to-peripheral attach; partner with marketing on SEO and demand generation; champion gamer-first shopping experience; translate gamer needs into site improvements; integrate community and creator content; coordinate ecommerce execution across regions; manage ecommerce platform requirements and agency relationships; identify new commerce models; advance social commerce and livestream shopping; partner with product/tech teams on personalized experiences; build dashboards for traffic and revenue; develop business cases for new capabilities; turn customer behavior into recommendations; communicate performance to senior leadership