Product Manager, Hepatology
Core
Drive successful launch and lifecycle management of a hepatology product in Hong Kong, shaping brand strategy and execution to deliver sustainable growth.
Role type
Senior Product Manager (Pharmaceuticals)
Builds
Brand strategy, marketing campaigns, and launch plans for a hepatology therapy in Hong Kong
Domain
Pharmaceuticals / Hepatology
Deliverable
product features
Required skills
Brand planning, campaign execution, market insights, cross-functional coordination, budget management, event coordination, compliance governance
Preferred skills
Specialty care experience, hepatology domain knowledge, launch planning for innovative therapies
Technologies
Digital marketing tools, data analytics platforms
Responsibilities
Translate global brand strategy into local plans, deliver coordinated multi-channel campaigns, gather market and competitor insights, coordinate congresses and events, manage promotional material governance, track budget and campaign performance, support sales teams with training and materials
Seniority
Mid-Senior, hands-on IC
