Omnichannel Marketing Manager - Philadelphia, PA or Durham, NC
Core
Lead innovative digital and multi-channel marketing efforts to create meaningful engagement with healthcare professionals in the US.
Role type
Senior IC omnichannel marketing manager
Builds
Digital and multi-channel marketing campaigns for healthcare professionals
Domain
Healthcare / Pharmaceuticals
Deliverable
product features
Required skills
Omnichannel marketing, Digital campaign management, Agency/vendor management, Regulatory compliance, Analytics, Cross-functional collaboration
Preferred skills
MBA, Respiratory/specialty medicine experience, HCP audience targeting, Project management
Technologies
Digital channels (email, social media, search, display)
Responsibilities
Plan and execute omnichannel campaigns, Collaborate with brand/medical/legal/regulatory teams, Manage agency and vendor relationships, Measure campaign effectiveness, Navigate promotional review processes
Seniority
Mid-Senior, hands-on IC
