Middle/Senior Marketing Manager 2
Core
B2B demand generation manager responsible for building integrated campaigns to generate qualified leads and sales opportunities for SaaS and technology services.
Role type
Senior B2B Performance Marketing Manager
Builds
Integrated demand generation campaigns (Google Ads, LinkedIn Ads, webinars, email) for B2B software products and services
Domain
B2B SaaS / Technology Services
Required skills
B2B PPC and performance marketing, Google Ads management, LinkedIn Ads management, budget allocation ($30K/mo), Tier 1 & Tier 2 market strategy, B2B sales cycle optimization, media planning, GA4/GTM/CRM analytics, A/B testing, CRO, AI/automation tools
Preferred skills
SaaS product marketing, webinar management, stakeholder communication
Technologies
Google Ads, LinkedIn Ads, GA4, GTM, CRM, AI tools
Responsibilities
Own demand generation plan and media plans, align with Sales on ICPs and lead handoffs, build experimentation backlog, execute integrated campaigns, develop creative briefs, optimize targeting and conversion paths, manage email nurture journeys, deliver webinars end-to-end, build performance reporting, scale successful campaigns
Seniority
Senior, hands-on IC
