Growth Marketing Manager (AI & Revenue Growth) (m/w/d)
Core
End-to-end management of the B2B demand generation funnel from paid advertising to qualified leads, integrating AI tools and optimizing conversion across channels.
Role type
Senior Growth Marketing Manager (B2B Demand Gen)
Builds
Paid campaigns, landing pages, and lead generation funnels for a software/IT company
Domain
B2B SaaS / IT / Marketing Technology
Required skills
B2B Demand Generation, Paid Media Management (Google Ads, LinkedIn, Microsoft Ads), A/B Testing, Conversion Rate Optimization, Landing Page Development, CRM & Marketing Automation, SEO, AI Tool Implementation, Data Tracking & Attribution
Preferred skills
Account Based Marketing, Microsoft Ecosystem (Dynamics 365, Power Platform), Startup Mentality
Technologies
GA4, Search Console, Tag Manager, ERP, CRM, BI, AI Tools
Responsibilities
Manage paid media budgets and test new channels, optimize funnels and landing pages, report on CPL/CAC/ROAS, coordinate with external agencies, integrate marketing data with CRM/BI systems.
Seniority
Senior, hands-on IC
