Sr. Product Marketing Manager
Core
Develop product positioning, messaging, and content to drive go-to-market success for video advertising measurement tools.
Role type
Sr. Product Marketing Manager
Builds
Product GTM strategies, launch materials, and sales enablement content for iSpot's video ad impact platform.
Domain
Adtech / Martech
Deliverable
product features
Required skills
Product positioning, go-to-market strategy, content creation, sales enablement, competitive analysis, customer persona development, data reporting
Preferred skills
Media/Martech/Adtech industry experience, cross-functional influence, strategic adaptability
Technologies
None explicitly listed
Responsibilities
Develop product positioning and messaging; Lead product launches with KPIs; Create visually engaging content; Partner with sales for pipeline growth; Monitor industry trends; Collaborate on brand narratives; Capture voice of customer.
Seniority
Senior, hands-on IC
