Senior Media Buyer (Paid Search)
Core
Architect and scale Google Ads operations to become a major growth engine alongside Meta, driving profitable spend growth while maintaining strict healthcare compliance.
Role type
Senior hands-on Paid Search Media Buyer
Builds
Scaled Google Ads campaigns (Search, PMax, Shopping, YouTube, Demand Gen) for a DTC healthcare/pharmacy brand
Domain
Digital Marketing / Healthcare / GLP-1 Pharmaceuticals
Required skills
Google Ads account management, tCPA campaign optimization, keyword strategy, ad copy writing within compliance constraints, product feed management, multi-geo account orchestration, compliance adherence (ASA/CAP/GPhC), team leadership
Preferred skills
Experience scaling DTC brands, knowledge of EU market regulations, experience hiring and mentoring media buyers
Technologies
Google Ads, Google Analytics, Data Studio (implied by reporting), CRM/Marketing Automation tools
Responsibilities
Operate day-to-day Google Ads accounts across Search, Performance Max, Shopping, YouTube, and Demand Gen; scale spend profitably while holding CAC and tCPA targets; ensure strict adherence to ASA/CAP/GPhC rules regarding prescription drug advertising; manage and optimize multi-geo account structures; craft high-converting ad copy and product feeds; lead and mentor a team of media buyers
