Product Manager, Marketing Technology & Innovation
Core
Lead the evolution of the Marketing Technology stack to enhance marketing capabilities, measurement, and player engagement across 2K, Zynga, and Rockstar Games.
Role type
Senior Product Manager, Marketing Technology
Builds
Marketing technology platforms, CDP integrations, AI-driven personalization tools, and enterprise CMS solutions
Domain
Gaming industry, Marketing Technology, Data & Privacy
Deliverable
production ML models | product features
Required skills
Product strategy, PRD authoring, cross-functional program leadership, vendor management, data-driven decision making, AI/ML integration, privacy compliance (GDPR/CCPA), roadmap planning
Preferred skills
Experience with headless CMS, CDP architecture, real-time personalization, AI agent implementation
Technologies
Enterprise CMS, CDP, AI agents, web behavioral data platforms
Responsibilities
Analyze business needs to identify product opportunities in marketing technology; Formulate product requirements and author PRDs; Partner with engineering to determine technical feasibility; Drive product evangelism and adoption tracking metrics; Lead multi-year strategy to unify player experience; Funnel web behavioral data into CDP; Develop requirements for real-time hyper-personalization; Establish strategic relationships with Marketing, technology, and data leaders; Manage strategic partnerships with vendors; Lead implementation of AI agents for automation; Improve team processes including procurement and compliance; Establish global tagging standards and data taxonomies.
Seniority
Senior, hands-on IC
