Senior Manager, Marketing Analytics
Core
Define and optimize Lola Blankets' marketing measurement framework to maximize ROI and growth by triangulating attribution, incrementality, and media mix modeling.
Role type
Senior Manager, Marketing Analytics
Builds
Marketing measurement systems, budget allocation models, and growth forecasts
Domain
DTC Ecommerce / Marketing Science
Deliverable
production ML models
Required skills
Multi-touch attribution, Incrementality testing, Media mix modeling, Causal inference, DTC unit economics, SQL, Python/R, BI tools
Preferred skills
Vendor management, Team leadership, AI/automation exploration
Technologies
Northbeam, Shopify, Meta, Google Ads, Klaviyo, Looker/Tableau
Responsibilities
Own marketing measurement framework and vendor relationships; Design and run incrementality tests; Build marginal-return curves and budget forecasts; Partner with Finance on revenue forecasting; Manage weekly growth scorecards and data pipelines; Translate complex analysis into leadership recommendations.
Seniority
Senior Manager, hands-on IC with team leadership potential
