Senior Business Manager, D2C Americas
Core
Establish operating cadence and performance frameworks for ŌURA's Direct-to-Consumer (D2C) business across the Americas to drive growth and decision-making.
Role type
Senior Business Manager (D2C Growth)
Builds
D2C business performance frameworks, executive scorecards, and growth business cases
Domain
Consumer Health Tech / Wearables / E-commerce
Deliverable
dashboards & analysis
Required skills
Business operations management, E-commerce analytics, Funnel optimization, Financial modeling, Cross-functional collaboration, Data interpretation
Preferred skills
High-growth consumer tech experience, Wearables/Subscription business knowledge, Conversion optimization, Incrementality measurement
Technologies
Excel, Google Sheets, Amplitude, Tableau, Databricks
Responsibilities
Build weekly/monthly/quarterly business reviews and executive scorecards; Analyze hardware sales, traffic, conversion, and product mix to identify growth drivers; Partner with Analytics and Commerce to optimize the purchase funnel; Evaluate growth initiatives (promotions, discounts) for incrementality and cannibalization; Develop business cases and forecasts to inform investment decisions.
Seniority
Senior, hands-on IC