Director of Creative Strategy
Core
Lead strategic direction for performance creative and manage the team behind it, connecting consumer needs and business priorities to drive acquisition and conversion.
Role type
Director of Creative Strategy (Performance)
Builds
Performance creative assets, messaging frameworks, and creator/UGC programs for a consumer fintech platform.
Domain
Fintech / Consumer Finance
Required skills
Creative strategy, paid social expertise, consumer insights, direct-response principles, team leadership, creator program management, analytical fluency, concept evaluation
Preferred skills
Fintech background, TV advertising experience, quantitative research familiarity, multi-product strategy
Technologies
Paid social platforms, UGC sourcing tools, creative testing frameworks
Responsibilities
Own performance creative strategy across product portfolio; establish learning agendas and testing roadmaps; manage and coach creative strategy and copy team; oversee UGC sourcing and creator selection; partner with Growth to interpret performance patterns; guide concept selection and provide critical feedback.
Seniority
Director, hands-on IC with people management