Sr. Director, Demand Generation
Core
Own Airlock Digital's global demand generation strategy to build awareness, generate qualified demand, and drive pipeline growth for new logos and existing customers.
Role type
Sr. Director, Demand Generation (Strategic & Operational Leadership)
Builds
Integrated multi-channel campaigns, demand generation programs, and AI-enabled marketing capabilities for a global B2B SaaS cybersecurity platform.
Domain
Cybersecurity / B2B SaaS
Required skills
B2B SaaS demand generation strategy, full-funnel campaign management, account-based marketing (ABM), lead lifecycle management, data-driven optimization, team leadership, budget management, AI integration in marketing
Preferred skills
Cybersecurity marketing experience, scaling ABM programs, advanced marketing automation expertise
Technologies
Marketing automation platforms, CRM systems, paid search/SEO tools, analytics platforms, AI tools for marketing
Responsibilities
Develop and execute global demand generation strategy; manage multi-channel campaigns and agency/martech portfolio; optimize pipeline performance and conversion rates; lead and develop the demand generation team; integrate AI capabilities into marketing processes.
Seniority
Senior, hands-on IC with strategic leadership
