Digital Creative Performance Analyst
Core
Analyze paid advertising and email marketing performance to identify trends and provide insights that inform future creative decisions.
Role type
Digital Creative Performance Analyst
Builds
Data-backed creative recommendations and campaign optimization strategies
Domain
Digital Marketing / E-commerce
Deliverable
dashboards & analysis
Required skills
Data analysis, Excel/Google Sheets proficiency, A/B testing, KPI evaluation, Reporting, Trend identification
Responsibilities
Analyze paid advertising and email marketing creative across campaigns; Evaluate key performance metrics (CTR, conversion, CPA, ROAS); Identify trends in messaging, visuals, and formats; Translate performance data into actionable creative recommendations; Support planning and evaluation of A/B tests; Prepare monthly creative performance reports; Partner with Digital and Creative teams to share insights; Participate in campaign planning to apply learnings.
Seniority
Junior to Mid-level (1-3 years experience)