Creator and Influencer Director
Core
Architect and lead the creator and influencer ecosystem for the Strategic Brands portfolio (Reign, NOS, Bang, Storm, Full Throttle), establishing long-term vision, operating models, and talent strategies to accelerate brand equity and consumer engagement.
Role type
Director of Creator and Influencer Marketing
Builds
Scalable creator partnership function and brand culture positioning
Domain
Consumer goods / Energy drinks / Creator economy
Required skills
Creator/influencer marketing strategy, team leadership and hiring, top-talent relationship management, agency and platform management, contract negotiation, brand safety standards, performance measurement, cross-functional partnership
Preferred skills
Bachelor's degree in Marketing/Business/Communications, motorsport/fitness community knowledge, authentic content preference
Technologies
Microsoft Office, creator/influencer tracking tools
Responsibilities
Set creator/influencer marketing strategy and budget allocation for five brands; hire and develop the creator marketing team; approve creators and partners and manage top talent relationships; build processes for briefing, sourcing, vetting, contracts, and publishing; select and manage outside agencies and talent managers; define measurement frameworks connecting creator work to business results; direct creator-led events and activations; partner with Legal and Finance on contracts and FTC disclosure.
Seniority
Director, strategic leadership with hands-on execution