Turkey Commercial Marketing Lead
Core
Develop and execute integrated B2B marketing strategies to drive demand generation, account engagement, and pipeline growth across Turkey.
Role type
Senior B2B Commercial Marketing Lead
Builds
Local GTM plans, demand generation campaigns, ABM programs, and revenue-influencing pipelines
Domain
B2B Technology / Commercial Marketing
Required skills
Account-Based Marketing (ABM), Demand Generation Strategy, Lead Generation and Nurturing, Pipeline Management, Revenue Marketing, Marketing Automation, Customer Journey Mapping, Opportunity Acceleration, Buyer Persona Development, Customer Lifecycle Marketing
Preferred skills
Event Marketing, Content Strategy, Customer Insights & Segmentation
Technologies
CRM, Marketing Automation Platforms, Analytics Platforms
Responsibilities
Translate global/regional strategies into local marketing plans and budgets; Own demand generation strategy across digital, partner, event, and outbound channels; Develop and execute ABM programs for strategic enterprise and mid-market accounts; Define and track KPIs for lead generation, account engagement, and marketing ROI; Collaborate with sales leadership to align programs with revenue objectives.
Seniority
Senior, hands-on IC
