Growth/Marketing
Core
Architect and execute paid acquisition, build attribution models, and optimize retention funnels for an AI companion app targeting Bharat.
Role type
Growth/Performance Marketing Manager
Builds
Paid user acquisition campaigns, attribution models, and retention optimization features
Domain
Consumer AI / Mobile Apps / Bharat market
Required skills
Performance marketing, Meta Ads, Google Ads, Unit economics (CAC, LTV), Data analysis, Experimentation, Financial forecasting
Preferred skills
Subscription model experience, Viral loop design, Channel evaluation
Technologies
Meta Ads, Google Ads, BigQuery, GA4, AppLovin, TikTok
Responsibilities
Diagnose and optimize paid acquisition campaigns, Build attribution models and cohort analyses, Optimize paywall funnels and conversion rates, Design and run A/B experiments, Model CAC/payback impact of new channels, Partner with product on viral loops and retention features
Seniority
Junior to Mid-level, hands-on IC
