Director, Growth Marketing
Core
Own brand and demand for Nova Credit's Rental Housing platform to create a market for cash flow underwriting among property management operators.
Role type
Director, Growth Marketing (B2B)
Builds
Nova-owned marketing programs and co-marketing campaigns with platform partners for multifamily property management software.
Domain
Fintech / Proptech / Rental Housing
Required skills
B2B marketing strategy, market creation for new categories, owned program execution (email, content, events), account-based marketing, co-marketing with partners, database management, industry storytelling.
Preferred skills
Experience in property management, proptech, or multifamily sectors; existing network with operators and industry media.
Technologies
Email platforms, content management systems, event management tools, CRM systems.
Responsibilities
Define industry problem statements and develop original research campaigns; recruit early-adopter operators and turn results into proof points; run high-reach media and association programs; build account-based programs for high-value portfolios; manage co-marketing with software partners; oversee database growth and nurture programs; plan and execute event strategies; close the loop on campaigns to drive adoption and revenue.
Seniority
Director, hands-on IC with team-building potential
