Senior Demand Generation Manager
Core
Own planning, execution, and performance of integrated B2B demand generation campaigns across Europe to build pipelines and accelerate revenue.
Role type
Senior Demand Generation Manager
Builds
Regional marketing campaigns, sales pipelines, and partner co-marketing programs
Domain
B2B cybersecurity and identity technology
Required skills
B2B marketing strategy, multi-channel campaign management, budget allocation, sales alignment, cross-functional collaboration, performance reporting, A/B testing, localization, regulatory compliance knowledge
Preferred skills
ABM platform expertise, intent data tool usage, European cybersecurity regulations knowledge, two-tier distribution model experience, additional European languages
Technologies
ABM platforms, intent data tools, email marketing tools, paid digital media platforms
Responsibilities
Develop regional campaign strategies aligned with global themes and revenue targets; localize global campaigns for local market needs and compliance; manage regional campaign calendar and multi-million budget; lead end-to-end multi-channel programs including email, paid digital, ABM, and partner co-marketing; align campaigns with regional Sales and Channel teams; track and report on engagement, MQLs, SQLs, and pipeline generation; run A/B tests to optimize conversion and efficiency