Performance Marketer
Core
Build first repeatable acquisition channels and turn early interest into meaningful product usage for a real-time AI avatar platform.
Role type
Senior individual contributor performance marketer (zero-to-one)
Builds
Acquisition campaigns, measurement dashboards, and conversion optimization for AI avatar product
Domain
AI / Consumer Technology
Required skills
Paid search, paid social, retargeting, campaign execution, conversion optimization, funnel analysis, A/B testing, budget pacing, creative development, landing page optimization, cohort analysis, attribution modeling, SQL, event tracking
Preferred skills
AI product growth, developer tools, lifecycle marketing, referral programs, product-led growth, creator campaign measurement
Technologies
Google Ads, Meta Ads, attribution tools, analytics platforms, SQL
Responsibilities
Launch and manage paid search, social, and sponsorship campaigns; design experiments on audiences, messaging, and creatives; optimize conversion and activation with product team; establish tracking and attribution dashboards; analyze acquisition cohorts and funnel drop-offs; report on cost per activated user and retention metrics.
Seniority
Senior, hands-on IC
