Country Brand Manager - Oncology
Core
Planning, leading, and implementing marketing strategies and tactics for current and new product launches in oncology, driving financial performance and market share.
Role type
Country Brand Manager (Oncology)
Builds
Omnichannel marketing programs and brand strategies for pharmaceutical products
Domain
Healthcare / Oncology / Pharmaceuticals
Deliverable
product features
Required skills
Strategic planning, omnichannel marketing, P&L management, cross-functional leadership, market opportunity identification, stakeholder engagement, project prioritization, regulatory and medical interface management
Preferred skills
Master's degree, multi-channel marketing experience, HCP/patient focused mindset
Technologies
None stated
Responsibilities
Develop strategic plans to maximize patient impact and financial objectives; Tailor global brand strategies to local market needs; Lead cross-functional brand/category teams; Coordinate stakeholder engagement across functions; Develop organizational capabilities to execute strategic plans; Manage P&L for brands/portfolio including revenue and forecasts; Lead development of strategic trademark plans; Identify new market opportunities through research and analysis; Define priorities for new projects and product launches; Direct interface with plant, sales force, regulatory, market intelligence, medical, legal, and finance areas
Seniority
Manager, hands-on IC
