Digital Marketing Activation and Alliances Lead
Core
Execute digital campaign activation and support alliance-funded marketing programs across HP's commercial business, ensuring accurate launches and operational excellence.
Role type
Digital Marketing Activation and Alliances Specialist
Builds
Digital campaigns and alliance-funded marketing programs
Domain
B2B Marketing / Alliance Management
Deliverable
product features
Required skills
Alliance process management, Campaign execution, Stakeholder coordination, Budget validation, Compliance monitoring, Process improvement
Preferred skills
Segment marketing, Channel marketing, Partner marketing
Technologies
Marketing automation platforms, Budget management systems
Responsibilities
Manage alliance IDs and approval workflows, Validate funded campaign requirements and budget alignment, Coordinate with internal alliances and agency partners, Maintain campaign timelines and QA checks, Build repeatable activation processes
