Brand Manager*in Nasenpolypen / CRSwNP (m/w/d)
Core
Strategic and tactical development of the Nasal Polyps/CRSwNP indication, focusing on ENT physician needs and local market requirements.
Role type
Brand Manager (Specialty Care)
Builds
Marketing mix, brand plans, campaigns, and omnichannel measures for eosinophilic diseases.
Domain
Biopharma, Respiratory, Eosinophilic Diseases (CRSwNP, Asthma, EGPA, HES)
Deliverable
product features
Required skills
Strategic thinking, Market analysis, Customer insights translation, Omnichannel marketing, HCP engagement planning, Cross-functional collaboration
Preferred skills
Sales or customer-facing experience
Technologies
Omnichannel platforms, Digital marketing tools
Responsibilities
Develop and optimize marketing mix including brand plans and campaigns; Design HCP engagement strategies via events and digital formats; Analyze market and competition to derive positioning recommendations; Align marketing strategy with sales execution.
Seniority
Mid-Senior, hands-on IC
