Analista Senior de Engagement Marketing para Fintech
Core
Design and implement CRM, engagement, and user retention strategies for Mercado Pago to drive activation, habitual usage, and user experience.
Role type
Senior Engagement Marketing Analyst
Builds
User communication journeys, retention initiatives, and promotional campaigns for Mercado Pago
Domain
Fintech / Digital Payments
Deliverable
product features
Required skills
SQL (intermediate-advanced), A/B testing design and analysis, data-driven decision making, user behavior analysis, churn prevention, process optimization
Preferred skills
AI/GenAI application for process optimization and strategy design
Responsibilities
Lead design and implementation of recurring communication strategies via push notifications, emails, and gamification; Design and execute A/B experiments to optimize user journeys; Analyze user behavior and monitor key retention metrics to identify inactivity signals; Develop process optimization initiatives incorporating AI solutions
