Brand Activation Manager
Core
Lead local execution of brand strategies and promotional activities for Nicorette (OTC) in Sweden, driving growth and engagement across healthcare professional and consumer segments.
Role type
Brand Activation Manager
Builds
Brand activation campaigns, point-of-purchase initiatives, and multi-channel promotional strategies
Domain
Consumer Health / OTC (Over-the-Counter) / Tobacco Cessation
Deliverable
product features
Required skills
Brand management, experiential marketing, cross-functional collaboration, data-driven market analysis, project management, stakeholder partnership development
Preferred skills
LIF training (Ethical rules for pharmaceutical industry), multi-channel campaign coordination, creative problem-solving, strategic leadership
Technologies
None stated
Responsibilities
Design and execute brand activation campaigns; collaborate with internal teams and agencies to develop activation initiatives; orchestrate physical in-store and digital online activations; monitor brand performance and identify market opportunities; nurture strategic partnerships with HCPs, consumers, and business clients
Seniority
Mid-Senior (6-8 years experience)