Sr. Analyst, Business Intelligence
Core
Senior Analyst driving marketing strategies, optimizing campaign performance, and maximizing ROI through advanced analytics and insights generation for a digital marketing agency.
Role type
Senior Business Intelligence Analyst (Marketing)
Builds
Strategic reports, dashboards, and data-driven recommendations for marketing optimization and business growth.
Domain
Digital Marketing / Media Buying / Analytics
Deliverable
dashboards & analysis
Required skills
Advanced data analysis and modeling, SQL, Python or R, Google Cloud Platform, Looker/Looker Studio, Google Analytics, Adobe Analytics, Brand tracking research, Data governance
Preferred skills
DSPs and Paid Media experience, Marketing agency background, Brand Lift research
Technologies
Google Cloud Platform, Looker, Looker Studio, Google Analytics, Adobe Analytics, Python, R, SQL
Responsibilities
Lead development of strategic reports and insights, Conduct advanced analysis and modeling using primary and secondary research, Act as strategic partner to cross-functional teams, Develop and optimize sophisticated dashboards, Ensure data governance and compliance, Drive process improvements and innovation, Mentor junior team members, Lead stakeholder engagements
Seniority
Senior, hands-on IC with mentorship responsibilities