Marketing Operations Manager
Core
Managing marketing automation tools, CRM systems, and data processes to support sales and marketing teams in driving commercial success.
Role type
Marketing Operations Manager
Builds
Automated workflows, campaigns, and data systems for B2B SaaS and AdTech marketing.
Domain
B2B SaaS / AdTech / Programmatic Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Marketing operations expertise, HubSpot administration, Salesforce administration, data analysis, system implementation, process optimization, reporting
Preferred skills
Data enrichment, data hygiene, event/webinar marketing operations, AI-driven automation
Technologies
HubSpot, Salesforce, MAP, CRM
Responsibilities
Administer and optimize marketing automation tools (HubSpot, Salesforce); Lead email marketing capabilities and segmentation; Analyze marketing data to identify trends and opportunities; Evaluate and implement new marketing technologies; Build automated workflows with sales and marketing teams; Refine marketing processes for efficiency; Create dashboards and reports on KPIs
Seniority
Mid-level, hands-on IC