Associate Brand Manager
Core
Supports the development and execution of brand and business strategies to drive sustainable growth for consumer products.
Role type
Associate Brand Manager
Builds
Brand plans, marketing initiatives, and commercialization of product lines
Domain
Consumer Packaged Goods (CPG), Food & Beverage
Deliverable
product features
Required skills
Brand strategy execution, project management, data analysis, cross-functional coordination, P&L analysis, financial forecasting, stakeholder management
Preferred skills
CPG/Food & Beverage industry experience, syndicated data platform familiarity (Circana, NielsenIQ), consumer research methodologies, new product development support, brand P&L management
Technologies
Excel, PowerPoint
Responsibilities
Develop and execute annual brand plans and marketing initiatives; manage assigned projects and agency workstreams; analyze syndicated data and financial results to identify trends; support innovation and commercialization from development to launch; coordinate cross-functional teams for product launches; manage brand digital properties and visual assets; support sales with brand materials and customer sell-in strategies; track marketing budget spending and identify variances.
Seniority
Mid-level, hands-on IC