Senior Director of Performance Creative
Core
Own performance creative end-to-end including strategy, testing, agency management, and the customer journey from ad to conversion for a subscription DTC business.
Role type
Senior Director of Performance Creative
Builds
Performance creative assets, testing frameworks, and optimized customer journeys across Meta, TikTok, Google, YouTube, Reddit, and CTV.
Domain
Direct-to-consumer (DTC) subscription, healthy living, paid media acquisition
Required skills
Performance creative strategy, creative testing roadmap management, creative diversification, creative brief writing, agency portfolio management, landing page optimization, creative fatigue monitoring, team leadership, data-driven decision making
Preferred skills
Experience with post-Andromeda Meta creative, scaled paid media budgets, agency evaluation and transition, subscription business model fluency
Technologies
Meta, TikTok, Google, YouTube, Reddit, CTV, Northbeam, Haus
Responsibilities
Own the creative testing roadmap and experimentation program; drive creative diversification across personas and formats; translate research and data into actionable creative opportunities; manage agency relationships; optimize the post-ad customer journey; monitor and mitigate creative fatigue; lead and mentor the creative team; partner with Growth and Analytics on testing priorities.
Seniority
Senior Director, hands-on IC leadership
