Director of Product Marketing
Core
Own positioning, messaging, and sales enablement for Nametag's core identity verification platform and solutions, ensuring technical accuracy for CISOs and security leaders.
Role type
Senior individual-contributor product marketing director
Builds
Go-to-market plans, sales enablement materials, competitive battlecards, and launch frameworks for identity verification products
Domain
B2B cybersecurity, digital identity, workforce identity verification
Deliverable
product features
Required skills
B2B product marketing leadership, technical positioning for security/IAM buyers, end-to-end product launch ownership, competitive intelligence, sales enablement strategy, analyst relations, pricing and packaging strategy, customer research and ICP definition
Preferred skills
Experience with ITSM/IAM ecosystem (Okta, ServiceNow, Microsoft Entra ID), Gartner/Forrester analyst relations, ROI/TCO modeling, HubSpot sales enablement tooling
Technologies
HubSpot, Gartner, Forrester, KuppingerCole, Okta, ServiceNow, Microsoft Entra ID, Zendesk
Responsibilities
Define and enforce consistent product messaging across all customer-facing surfaces; lead go-to-market execution for new platform modules and features; build and maintain competitive battlecards and differentiation frameworks; create and update sales enablement materials for direct and channel partners; brief industry analysts and represent the product at events; develop customer case studies and ROI/TCO methodologies; refine buyer personas and stay current on threat landscapes
Seniority
Senior, hands-on IC