Director, Demand Generation
Core
Lead global demand generation strategy to build awareness, generate qualified demand, and support 3x pipeline coverage for a cybersecurity SaaS company.
Role type
Director of Demand Generation (Strategic & Operational Leadership)
Builds
Integrated multi-channel campaigns, ABM programs, and AI-enabled demand generation capabilities for new logo acquisition and existing customer growth.
Domain
B2B SaaS / Cybersecurity
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
B2B SaaS demand generation strategy, full lead lifecycle management, account-based marketing (ABM), digital advertising, paid search, SEO, budget management, team leadership, data analytics, AI application in marketing, vendor management.
Preferred skills
Cybersecurity marketing experience, multi-region demand generation (NA, Australia, EMEA), HubSpot expertise.
Technologies
Marketing automation platforms, CRM, intent data platforms, advertising platforms, analytics platforms, AI tools.
Responsibilities
Translate company growth targets into measurable demand generation strategies; develop full-funnel integrated campaigns; optimize channel mix and budget allocation; strengthen lead lifecycle processes and handoffs; scale account-based marketing programs; lead and develop the demand generation team.
Seniority
Director, strategic leadership with hands-on execution
