Manager, Media Strategy
Core
Lead activation recommendations and manage managed service media executions for Kroger's Retail Media Network, optimizing shopper and promotion-led strategies.
Role type
Manager, Commerce Media
Builds
Retail media campaigns and shopper activation programs for Kroger, Publix, and The Home Depot
Domain
Retail Media Networks (RMN) / Grocery / Consumer Packaged Goods
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Retail media network (RMN) execution, Kroger Precision Marketing (KPM) and 84.51 platform knowledge, Targeted Onsite Ads (TOAs) strategy, RFP leadership, budget allocation and governance, quantitative analysis, Excel/Sheets, PowerPoint/Slides
Preferred skills
Publix retail media experience (The Goodway Group), The Home Depot retail media experience (Orange Apron Media), third-party platform familiarity (Ogury, Promopoint, RRD, Fetch, Hip2Save, Krazy Coupon Lady)
Technologies
Kroger Ad Platform (KAP), Prism, CAAM, Kroger Precision Marketing (KPM), 84.51, The Goodway Group, Orange Apron Media
Responsibilities
Lead activation recommendations within Kroger's managed service ecosystem, manage annual vendor and retailer partnerships, define KPIs and measurement frameworks aligned to RMN reporting, partner with Retail Consultancy to define end-to-end shopper journeys
Seniority
Manager, hands-on IC
