Senior Marketing Associate – PAYG Phones
Core
Oversee marketing initiatives for the company's smartphone portfolio, focusing on increasing brand visibility, demand generation, and customer engagement while equipping sales channels with marketing tools and content.
Role type
Senior Product Marketing Manager (Smartphones/PAYG)
Builds
Integrated marketing campaigns, product messaging, digital content, and sales tools for field teams.
Domain
Consumer Electronics / Telecommunications (PAYG model)
Deliverable
product features
Required skills
Strategic planning, integrated campaign management, product messaging, market trend analysis, cross-functional collaboration, performance assessment
Preferred skills
Experience with PayGo business models, consumer electronics marketing
Technologies
Campaign management tools, Excel, PowerPoint
Responsibilities
Translate global PAYG strategy into country-level execution plans, develop and execute integrated marketing campaigns, create product messaging and sales tools, coordinate product launches and promotions, monitor market trends and competitor activities, assess campaign performance and provide insights
Seniority
Senior, hands-on IC