VP of Marketing
Core
Lead and scale the marketing function as a member of the executive team, building a demand engine and owning pipeline generation for a B2B SaaS company.
Role type
VP of Marketing (Executive)
Builds
Demand engine, brand positioning, customer advocacy, and partner ecosystems for an AI communication coaching platform.
Domain
B2B SaaS / AI / Human Skills
Required skills
Executive marketing leadership, demand generation, product marketing, brand strategy, customer marketing, partner marketing, marketing ops, team building, strategic experimentation
Preferred skills
Experience scaling to $100M ARR, AI-native tool usage, bold betting mindset
Technologies
AI-native tools, marketing automation platforms, analytics stacks
Responsibilities
Own pipeline generation end-to-end across paid, organic, partner, events, and outbound; build marketing measurement and attribution models; lead product marketing and positioning; drive brand and thought leadership; build customer advocacy programs; manage partner marketing; lead and scale the marketing team; communicate strategy to the board and CEO.
Seniority
VP, Executive