Marketing Manager (Demand Generation)
Core
Lead demand generation and pipeline growth for a B2B SaaS company by owning revenue targets, managing SDRs, and executing multi-channel campaigns.
Role type
Senior Marketing Manager (Demand Generation)
Builds
Predictable demand generation engine, pipeline, and revenue outcomes
Domain
B2B SaaS / AdTech
Required skills
Demand generation strategy, ABM program design, SDR team management, outbound campaign execution, lifecycle marketing, product positioning, copywriting, funnel optimization, data analysis
Preferred skills
Growth-stage startup experience, AdTech background, revenue-linked marketing roles, global market exposure
Technologies
LinkedIn, email marketing platforms, CRM tools, analytics dashboards
Responsibilities
Own quarterly pipeline revenue targets, build and scale multi-channel demand programs, manage and mentor SDRs, execute ABM and lifecycle campaigns, contribute hands-on to cold outreach and messaging, track funnel metrics and ROI
Seniority
Senior, hands-on IC with team leadership