Brand Marketing Specialist-Canada
Core
Drive go-to-market strategy, brand positioning, and product launches for Trove Brands' portfolio (BlenderBottle, Owala, etc.) specifically within the Canadian market.
Role type
Regional Brand Marketing Specialist
Builds
Integrated marketing campaigns, retail and DTC strategies, and localized brand assets for Canadian consumers
Domain
Consumer goods, lifestyle products, retail and direct-to-consumer (DTC)
Deliverable
product features
Required skills
Brand strategy, product launch management, integrated marketing campaign execution, cross-functional collaboration, data analysis, retail and DTC model familiarity, storytelling
Preferred skills
Canadian market experience, international market experience, French language proficiency, consumer products industry experience
Technologies
None explicitly stated
Responsibilities
Drive and support go-to-market strategy, brand positioning, and channel segmentation; Lead product and category launches including merchandising narrative; Optimize and execute integrated marketing campaigns; Collaborate on localization of packaging and marketing assets; Track and analyze campaign performance and market trends; Provide training and resources for internal and partner teams
Seniority
Mid-level, hands-on IC