Head of Growth Product, B2B2C
Core
Lead growth product efforts to maximize member acquisition and enrollment funnels for a B2B2C healthcare platform.
Role type
Senior Product Leader (Growth)
Builds
Member acquisition funnels, experimentation systems, and operational leverage tools for a 24/7 AI-native care program.
Domain
Digital Health / B2B2C / AI
Deliverable
product features
Required skills
Consumer product management, Conversion Rate Optimization (CRO), Funnel strategy, Experimentation design, Data analysis, Systems thinking, Cross-functional leadership, AI tool proficiency, Async communication
Preferred skills
Digital health experience, B2B2C/Benefits/Insurance background, Eligibility/Identity matching systems, A/B testing infrastructure, AI/ML for personalization
Technologies
AI tools, Experimentation platforms, Data analytics tools
Responsibilities
Own the full member funnel from landing pages to enrollment; Design and prioritize the experimentation roadmap; Build systems to increase operational leverage and automate repetitive tasks.
Seniority
Senior, hands-on IC with people management