Group Product Marketing Manager
Core
Shape product evolution and market representation through go-to-market strategy, messaging, and growth initiatives for a nonprofit's digital products.
Role type
Group Product Marketing Manager
Builds
Main website, Understood app, podcast network, and new behavior change intervention products
Domain
Nonprofit / EdTech / Digital Health
Deliverable
product features
Required skills
Product marketing strategy, go-to-market execution, market research, competitive analysis, product positioning, messaging development, cross-functional collaboration, project management, data analytics, content creation, AI fluency
Preferred skills
Experience leading small teams, tech startup or DTC brand background
Technologies
Mac-based environment
Responsibilities
Develop product marketing strategies aligned with content and product goals; create and execute campaigns to reach target audiences; maintain evergreen marketing strategies; partner with analytics to set target metrics; collaborate on product positioning and value propositions; influence product development through user research and persona development; develop internal and external content; act as an internal product evangelist
Seniority
Senior, hands-on IC with project ownership