Director of Marketing - China
Core
Runs RZR marketing in China end-to-end, coordinating with global teams to drive pipeline through owned channels, partner co-marketing, and events.
Role type
Senior IC Director of Marketing
Builds
Market-native demand engine for Chinese advertisers and chuhai developers
Domain
Ad tech / Performance marketing in China
Required skills
B2B marketing in ad tech/martech/mobile/gaming/SaaS, China digital ecosystem fluency (WeChat, Rednote), partner program management, event production, revenue attribution, Mandarin fluency, English fluency
Preferred skills
Existing ad tech partner relationships, APAC market knowledge (India/Korea), mobile attribution tools (Singular, AppsFlyer, Adjust), CRM tooling (HubSpot)
Technologies
WeChat, Rednote, Singular, AppsFlyer, Adjust, HubSpot
Responsibilities
Run owned channels (WeChat, Rednote) with market-native content; Build joint campaigns with local data partners; Produce China industry events; Track marketing influence on pipeline and revenue; Coordinate regional campaigns with India and Korea teams
Seniority
Senior, hands-on IC
