Paid Media Coordinator
Core
Execute and optimize daily paid media campaigns across Meta, Google, and TikTok to drive user acquisition for a digital collectibles marketplace.
Role type
Paid Media Coordinator
Builds
User acquisition campaigns for a digital collectibles marketplace
Domain
Digital collectibles / E-commerce
Deliverable
product features
Required skills
Meta Ads Manager, Google Ads, TikTok Ads, A/B testing, data analysis, Excel/Google Sheets, Google Tag Manager, pixel implementation, UTM parameter management
Preferred skills
Workflow automation, AI tools for campaign setup
Responsibilities
Set up, QA, and launch paid media campaigns; Monitor daily campaign performance to adjust bids and targeting; Build campaign variations for testing; Gather performance insights on ad creatives; Pull and format daily/weekly performance reports; Assist with tracking hygiene (pixels, UTMs, GTM)
Seniority
Junior, hands-on IC