Brand Manager Specialty Care
Core
Lead local brand strategy and execution for a specialty care therapeutic area in Portugal, driving patient impact through integrated marketing campaigns.
Role type
Brand Manager (Specialty Care)
Builds
Integrated marketing campaigns, promotional materials, and sales enablement tools for specialty medicines.
Domain
Pharmaceutical / Specialty Care / Public Health
Deliverable
product features
Required skills
Strategic planning, cross-functional collaboration, budget management, data analysis, regulatory compliance, agency management, stakeholder engagement
Preferred skills
Hospital/specialty care environment experience, digital marketing, omnichannel campaigns, medical affairs collaboration, product launch experience, promotional compliance systems
Technologies
Content management systems, promotional compliance systems
Responsibilities
Translate global strategy into local marketing plans, plan and deliver integrated campaigns across channels, manage brand budget and P&L reviews, brief and manage external agencies, train commercial field teams, review market insights for actionable recommendations
Seniority
Mid-level, hands-on IC
