Senior Director, Field Marketing - USCAN
Core
Sets strategy and operating model for Field Marketing across USCAN, translating global priorities into regional activation to drive customer engagement, demand generation, and commercial growth.
Role type
Senior Director, Field Marketing
Builds
Regional and sub-regional Field Marketing activation, campaigns, and programs
Domain
Life Sciences / Genomics / Healthcare
Deliverable
product features
Required skills
Strategic planning, Budget management, Stakeholder alignment, Market analysis, Organizational leadership, Commercial strategy, Change management, Executive communication, Scientific fluency
Responsibilities
Set and direct USCAN Field Marketing strategy and operating plan; Partner with Commercial leadership and Sales to shape commercial strategy; Translate global strategies into regional activation; Establish accountability for demand generation and pipeline creation; Direct integrated customer engagement across events and digital channels; Lead market characterization and performance monitoring; Build and lead a multi-functional Field Marketing organization.
Seniority
Senior Director, strategic leadership