Head of Product Marketing
Core
Build and lead product marketing from the ground up, defining company narrative, positioning, and launch strategies for a software delivery platform.
Role type
Head of Product Marketing (foundational hire)
Builds
Messaging frameworks, launch processes, enablement systems, and GTM infrastructure for a Kubernetes/GitOps software delivery platform.
Domain
Enterprise software / DevOps / Kubernetes / GitOps
Deliverable
product features
Required skills
Product marketing strategy, go-to-market planning, competitive intelligence, sales enablement, executive communication, data-driven marketing, team building
Preferred skills
Open-source ecosystem experience, developer tools, Kubernetes/infrastructure domain, agency management, investor relations
Technologies
HubSpot, Google Analytics, Google Tag Manager
Responsibilities
Own top-level messaging and positioning; set strategy for major product launches; build content and enablement infrastructure; partner with CEO/product leadership on narrative; run competitive intelligence practice; define customer proof systems; represent product marketing in strategic planning; hire and develop a product marketing team; establish metrics for pipeline and win rates.
Seniority
Senior, hands-on IC leading a new function