Facebook Ads Specialist (Media Buyer) - REMOTE
Core
Manage Facebook ad campaigns from setup to scaling, crafting high-converting creatives and optimizing for sales growth and strict ROI goals.
Role type
Senior Facebook Ads Specialist (Media Buyer)
Builds
Paid social media campaigns for direct-to-consumer health & wellness brands
Domain
Digital marketing, Health & Wellness
Required skills
Facebook Ads campaign management, A/B testing, ad creative ideation, budget scaling, performance analysis, troubleshooting, data-driven action planning
Preferred skills
Direct-to-consumer marketing, video editing, health/wellness industry knowledge, project management, Excel/Google Docs proficiency
Technologies
Facebook Ads Manager, Microsoft Excel, Google Docs
Responsibilities
Set up, manage, analyze, and scale Facebook campaigns daily/weekly/monthly; Drive creation of new ad creatives via internal ideas and cross-functional collaboration; Continuously ideate, implement, and measure A/B testing for creatives and targeting; Monitor and optimize ad performance across all campaigns including weekends/holidays; Prepare and deliver performance reports; Troubleshoot blockers to scale ad spend; Stay up-to-date on offers, best practices, and competitive landscape; Participate in innovation of team systems and launch flows
Seniority
Mid-Senior, hands-on IC
