Performance Marketer Ad Buyer

## About the role Notari Labs Inc is a stealth-mode consumer hardware + AI startup building a team in Austin. We're weeks away from launching our main product, which is in the consumer AI hardware / software space. We need a contract-based Meta ad buyer to drive the paid acquisition channel from our launch going forward. This is a contract role—part-time hours, fixed term—and we're looking for someone who is running a roster of clients and has the track record to prove it. You'll own our paid Meta campaigns end-to-end for the first 3-4 months of our launch. ## Responsibilities - Run and scale Meta as our primary acquisition channel. You are already fluent in Advantage+, the Andromeda updates, and where the platform is heading next. - Brief and direct creative. Source UGC and other creators to drive content testing at scale. - Own the dashboard. Own ROAS, CAC, and overall campaign performance. - Start with a $20k/month ad spend budget and scale it to $100k/month in the first 3 months. ## Requirements - You've got 5+ years of paid advertising experience, and strong experience in Meta ads and short-form video campaigns. - You've personally scaled DTC or consumer-tech ad accounts past $100K/month in spend. Bonus points if you've taken something from launch to meaningful scale. - You've worked with DTC brands generating $1M+ in MRR. - You currently run paid acquisition for multiple clients and can point to the results. We want operators who've earned the right to charge what they charge. - You understand that MER, blended CAC, and contribution margin matter more than platform ROAS. - You have strong opinions about creative testing frameworks and a track record of finding winners. - You move fast, write clearly, and don't need to be micro-managed. - You can provide relevant case studies and performance results. ## What we offer - $125-150/hour. - Contract engagement, part-time hours, fixed term. This role doesn't grow into a full-time opportunity. - Competitive contract rate—tell us what you're worth. - Direct line to the founders. ## Application instructions When you apply, plan on providing: - One account you scaled and the numbers behind it (spend, ROAS/MER/CAC, timeframe). - The single best ad creative you've ever briefed or run, and why it worked. - Summary on the last consumer product launch you watched closely—what they did right, what you'd have done differently.