Senior Campaign Manager
Core
Own the full lifecycle of integrated marketing campaigns for SomaScan, translating brand and revenue objectives into campaigns across digital and traditional channels.
Role type
Senior Campaign Manager (B2B Life Sciences)
Builds
Integrated marketing campaigns for SomaScan (genomic technology product)
Domain
Life Sciences / Genomics / B2B Marketing
Deliverable
product features
Required skills
Integrated multi-channel campaign management, Paid media strategy (Google Ads, Meta, LinkedIn), Marketing automation (HubSpot, Pardot), A/B testing, Web analytics (Google Analytics), Cross-functional collaboration, Data visualization and reporting
Preferred skills
Experience in B2B or life sciences environment
Technologies
HubSpot, Pardot, Google Ads, Meta Ads, LinkedIn Ads, Google Analytics
Responsibilities
Develop and execute integrated marketing campaigns across digital and traditional channels; Manage the full campaign lifecycle from planning and audience segmentation to launch, performance tracking, and optimization; Oversee paid media strategy across platforms; Utilize HubSpot and Pardot to build workflows and lead nurturing sequences; Conduct A/B testing, optimize landing pages, and analyze performance; Monitor key performance indicators, build campaign dashboards, and present insights to stakeholders
Seniority
Senior, hands-on IC