Senior ABM Manager (Telehealth)
Core
Build and own a high-performance Account-Based Marketing (ABM) function to drive pipeline, accelerate revenue, and deepen account penetration across telehealth platforms, virtual care groups, and digital health networks.
Role type
Senior ABM Manager (Telehealth)
Builds
Enterprise ABM programs, AI-driven account intelligence systems, and multi-channel campaign orchestration for telehealth buyers.
Domain
Healthcare / Telehealth / Pharmaceutical Manufacturing / B2B Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
ABM strategy and architecture, multi-touch attribution modeling, AI-driven intent targeting, regulatory compliance (FDA 503A/503B), MarTech stack ownership, executive stakeholder management, budget ownership, sales partnership, generative AI for content scaling.
Preferred skills
Experience in regulated industries (telehealth, pharmaceutical, healthcare, SaaS, life sciences), hands-on experience with AI and marketing technology tools.
Technologies
6sense, Demandbase, Terminus, HubSpot, Marketo, Salesforce, Zoominfo, Clay, generative AI tools, intent platforms, personalization engines.
Responsibilities
Design tiered ABM programs (one-to-one, one-to-few, one-to-many), ensure regulatory alignment with FDA guidelines, manage ABM budget and technology stack, execute omnichannel campaigns, build attribution frameworks, operationalize account intelligence systems, partner with sales leadership on pipeline reviews.
Seniority
Senior, hands-on IC