Especialista de Branding
Core
Leading regional brand campaigns and managing brand positioning for Mercado Libre's business units across Latin America.
Role type
Senior Brand Manager
Builds
Regional brand campaigns, new business projects, and brand consistency across the ecosystem
Domain
E-commerce and Fintech in Latin America
Required skills
Brand strategy, campaign management, stakeholder management, budget management, AI tools, cloud platforms
Preferred skills
Experience with high-visibility campaigns, experience with high-exposure brands
Technologies
AI tools, cloud platforms
Responsibilities
Lead regional brand campaigns from design to execution, manage brand positioning and new project launches, act as primary brand liaison with external agencies, manage brand investment budget and financial results, incorporate AI and cloud tools into creative and analytical workflows
Seniority
Senior, hands-on IC
