Paid Social Performance Marketer

## About the Role Launch and manage a fast-turnaround paid social test campaign to validate demand for an English learning program tailored to Orthodox Jewish families. ## Key Goals - Generate qualified traffic to dedicated landing pages - Test demand and conversion potential within Orthodox Jewish communities - Compare performance of: - Version A: Orthodox-aligned messaging and creative - Version B: Standard Novakid messaging and creative - Provide actionable insights on audience response and acquisition efficiency ## Target Audience - Orthodox / traditional Jewish families - Parents of children aged 6–9 - Communities centered around synagogues, schools, and family networks - Global targeting (priority markets to be confirmed) ## Scope of Work ### Media Plan - Test budget and limits - Test duration - Target CPA (if available) - Expected lead volume (if available) ### Campaign Setup - Recommend targeting strategy and media plan - Set up Meta campaigns (Facebook & Instagram) - Implement A/B testing framework for Version A vs. Version B ### Campaign Management - Launch campaigns quickly - Monitor performance and optimize during the test period - Manage budget efficiently to maximize learnings ### Reporting Provide a short final report including: - CTR, CPC, CPA, and conversion rates - Audience and creative insights - Comparison of Version A vs. Version B performance - Recommendations for MVP stage ## Creative Considerations All creatives and messaging must follow Orthodox community guidelines: - Modest and culturally appropriate visuals - Family-oriented, respectful tone - No controversial, fantasy, or pop-culture references - Community trust and educational value should be emphasized ## Deliverables - Media strategy and targeting recommendations - Campaign setup and launch - Ongoing optimization - Final performance report with recommendations