Marketing Manager
Core
Managing global brand values, aligning market strategies, and serving as the primary contact for commercial and marketing activities between the brand and retailers.
Role type
Marketing Manager (Brand & Commercial)
Builds
Brand strategies, marketing plans, ATL/BTL activations, and retail distribution networks.
Domain
FMCG/Retail / Brand Management
Deliverable
product features
Required skills
Brand strategy planning, P&L management, retail distribution management, pricing analysis, budget control, supplier negotiation, client relationship management, marketing calendar preparation.
Preferred skills
ATL/BTL activation execution, demand planning collaboration, sales team training, competition monitoring.
Technologies
None stated
Responsibilities
Plan and implement marketing strategies to achieve brand objectives; prepare and achieve brand P&L; retain and expand distribution across physical and online retail; negotiate prices with suppliers and retailers; manage A&P budgets and spends; coordinate with commercial teams on events and PR; compile business reviews for brand owners.
Seniority
Mid-level, hands-on IC